Engineer Inbound Marketing Playbook
Now it’s time to create your Inbound Marketing Playbook based upon all of the work done in phase 1 and 2.
Your playbook needs to be engineered to support a full-funnel approach to campaign development:
BRAND BUILDER CAMPAIGNS support KPIs at the top of your marketing funnel such as attracting prospects and subscribers and growing brand awareness and credibility.
ROI DRIVER CAMPAIGNS work through the middle of the funnel on down, to generate leads, convert leads into new customers and grow profits from increased customer loyalty.